On July 9, 2024, The Texas Heart Institute announced the successful first-in-human implantation of a revolutionized Total Artificial Heart, a titanium-constructed biventricular rotary blood pump that utilizes a magnetically levitated rotor that pumps the blood and replaces both ventricles of a failing heart. This announcement was a major milestone in the advancement of cardiovascular health and brings us one step closer to providing a desperately needed option for people with end-stage heart failure. Leading the Texas Heart Institute communications team, Jon designed and implemented the comprehensive communications strategy that involved national and international media relations, developing consistent messaging across multiple organizations, and orchestrating press conferences and media tours.